Generate more enquiries with video ads.

We help service-based businesses grow using conversion-focused video and paid social advertising.

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OUR VIDEO ADS PROCESS

Have you ever invested in getting some epic content for your business, hoping that it would help you to grow and bring in new enquiries…

…only for it to not perform as expected?

We’ve been producing high-end content for businesses for years, and we see this happen all the time. Without the right long term content strategy using both paid and organic media, often you won’t get the results you’re looking for.

We create video specifically designed for paid ads, and provide the ad management and strategy needed to turn those videos into leads and enquiries for your business.

The Kaleido video ads system. Built to be tested.

With all our campaigns, we start with video. This does all the heavy lifting. Gaining attention, building trust, and providing clarity about your offer and business.

From the get-go, we continually optimise your campaign to maximise the amount of good enquiries you get for the amount you spend.

Once the campaign develops further and we’ve got enough meaningful data, we start to add in more formats, such as static images and carousels, and re-target people who have already shown interest in your business but not yet bought from you.

It’s a system designed to learn quickly, and generate more enquiries for you.

We can help with

Video ads strategy & creative

Paid social ads management (Meta)

Lead generation for service-based businesses

Social media & commercial content production

Our video ads process

Our goal in the first 30 days is to provide you with insight and clarity. Once you’ve seen results, then we scale up from there.

Strategy & Validation

We align on your offer, audience, and goals, then design a simple, trackable campaign structure.

Create & Test Video Ads

We produce ad-specific video designed for paid platforms, with multiple hooks, formats, and messages to test.

Launch, Measure & Optimise

We monitor performance closely to understand what actually drives enquiries.

Scale What’s Proven

We refine and scale what works, based on data, not guesses.

What can you expect?

Early success from a test-run looks like:

  • Consistent performance data

  • Clear creative winners

  • A realistic cost per enquiry for your business

  • Confidence about whether paid ads are worth scaling

From this, you’ll have a clear idea of whether this is something we can scale up, or whether we need to try a different angle before it makes sense to push spend.

Is this for you?

We work best with:

  • Service-based and appointment-driven businesses

  • Founders who care about measurable outcomes

  • Teams ready to treat marketing as a system, not a gamble

This is not a fit if you’re looking for viral content, overnight results, or guaranteed returns.

While our core focus is service businesses, we also partner with select brands on performance-led video campaigns.

Selected Projects & Creative Work

Not all of the work below was created specifically for paid ads, but it does reflect the level of storytelling, production quality, and creative thinking we bring to every campaign.

Today, we apply these same principles, with added emphasis on hooks, clarity, and conversion when building video for paid advertising.

Love Muscle

Ecocrate

Hot Wheels

Long White

Reti Skin

Jeff Wang Physio

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With 10+ years of experience in commercial photo and video production, we understand how to capture attention, and now, how to apply that craft intentionally within paid media systems.

Our focus is simple. To make creative accountable, and make results measurable.

Here are some words from our awesome clients.

FAQ’s

  • We lead with video, then support campaigns with statics and carousels as part of a complete paid ads strategy. We also offer social media content creation & management, as well as full service commercial production as an add-on to your video ads plan.

  • We primarily run campaigns on Meta (Facebook & Instagram) for service-based businesses.

  • In the first 30–60 days, the focus is on testing and validation. Understanding what messaging works, which audiences respond, and what a realistic cost per enquiry looks like. Scaling typically comes after that initial learning phase.

  • No. We don’t believe in promising outcomes we can’t control. What we do guarantee is a clear process, transparent reporting, and honest insights so decisions are based on real data rather than guesswork.

  • No. Video ads are designed to generate enquiries predictably using paid distribution. Many clients continue using organic content alongside ads (we can help you with this), often repurposing ad creative across other channels.

  • This works best for service-based businesses with a clear offer and capacity to handle new enquiries. If the offer or funnel isn’t ready yet, we’ll say so upfront.

Want clearer answers about what’s working?

If you’re curious whether video ads could be a reliable source of enquiries for your business, let’s talk. Book a strategy call to explore whether a 30–60 day test makes sense.

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